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Finance App for Gen Z

Finance App for Gen Z

Sponsored Project (In Progress)

Focus: Research methodologies

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Challenge

Challenge

Challenge

Encourage Gen Z users (ages 18-27) to engage in financial practices by understanding how Gen Z learns, thinks, and utilizes financial products and services.

Team

Solution

Team

Sally Xia, Eilish McVey @LendingClub

Kyung Jin Kim, Ethan Zhao, Rosie Ye, Samhith Mitra @Georgia Tech

Lead UX Researcher, Project Manager

Role

Team

A personalized dashboard providing Gen Z users with accessible budgeting tools tailored for students needs and clear financial literacy tooltips to empower users in taking control of their financial planning.

Solution

Solution

A personalized dashboard providing Gen Z users with accessible budgeting tools tailored for students needs and clear financial literacy tooltips to empower users in taking control of their financial planning.

Role

Role

UX Researcher, Project Manager

01
01
What is the problem?

Orienting to the Problem Space

Orienting to the Problem Space

Understanding how to approach our problem statement and principals areas to explore regarding how Gen Z learns and establishes financial practices through stakeholder meetings, background research, literature review, and competitive analysis

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See details

02
02
How can we learn about the problem?

Generative Research

Generative Research

Leveraging methods including interviews, surveys, social media scraping, and app walkthroughs do identify the most prominent needs of Gen Z individuals.

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03
03
What have we discovered about our problem?

Communicating Findings

Communicating Findings

Sharing research findings with stakeholders through personas and categorization of prominent user needs and design implications.

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04
04
How can we design a product that addresses user needs?

Iterative Design

Iterative Design

Developing iterations of design ideas informed by user feedback sessions working our way from sketches, wireframes, low-fi prototypes, and a high-fi prototypes.

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05
05
How can we improve our product?

Evaluative Research

Evaluative Research

Improving our high-fi prototype by hosting usability testing, with a focus on accessibility issues, and cognitive walkthroughs.

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01
01

Orienting to the Problem Space

Orienting to the Problem Space

Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?

Literature Review + Market Research

Literature Review + Market Research

Due to budget and time limitations, our team expended efforts on addressing our research objectives through a literature review on existing reports of Gen Z's financial practices. By doing so, we were able to pinpoint the contexts of use and behaviors of interest relevant to Gen Z and emphasize the significance of the project to our stakeholders.

In addition, we completed a preliminary competitive analysis in order to identify commonly valued functionalities as well as gaps in the existing market.

Due to budget and time limitations, our team expended efforts on addressing our research objectives through a literature review on existing reports of Gen Z's financial practices. By doing so, we were able to pinpoint the contexts of use and behaviors of interest relevant to Gen Z and emphasize the significance of the project to our stakeholders.

In addition, we completed a preliminary competitive analysis in order to identify commonly valued functionalities as well as gaps in the existing market.

Our target user's contexts of use is that they focus on digital platforms easily accessible on mobile devices and manage student loans and other payments. Their behaviors of interest is switt and simple budgeting as well as reducing stress surrounding student loans.
Our target user's contexts of use is that they focus on digital platforms easily accessible on mobile devices and manage student loans and other payments. Their behaviors of interest is switt and simple budgeting as well as reducing stress surrounding student loans.
Our target user's contexts of use is that they focus on digital platforms easily accessible on mobile devices and manage student loans and other payments. Their behaviors of interest is switt and simple budgeting as well as reducing stress surrounding student loans.
Our target user's contexts of use is that they focus on digital platforms easily accessible on mobile devices and manage student loans and other payments. Their behaviors of interest is switt and simple budgeting as well as reducing stress surrounding student loans.
Our target user's contexts of use is that they focus on digital platforms easily accessible on mobile devices and manage student loans and other payments. Their behaviors of interest is switt and simple budgeting as well as reducing stress surrounding student loans.
Our target user's contexts of use is that they focus on digital platforms easily accessible on mobile devices and manage student loans and other payments. Their behaviors of interest is switt and simple budgeting as well as reducing stress surrounding student loans.
Our target user's contexts of use is that they focus on digital platforms easily accessible on mobile devices and manage student loans and other payments. Their behaviors of interest is switt and simple budgeting as well as reducing stress surrounding student loans.
Our target user's contexts of use is that they focus on digital platforms easily accessible on mobile devices and manage student loans and other payments. Their behaviors of interest is switt and simple budgeting as well as reducing stress surrounding student loans.
Our target user's contexts of use is that they focus on digital platforms easily accessible on mobile devices and manage student loans and other payments. Their behaviors of interest is switt and simple budgeting as well as reducing stress surrounding student loans.
Our target user's contexts of use is that they focus on digital platforms easily accessible on mobile devices and manage student loans and other payments. Their behaviors of interest is switt and simple budgeting as well as reducing stress surrounding student loans.
Our target user's contexts of use is that they focus on digital platforms easily accessible on mobile devices and manage student loans and other payments. Their behaviors of interest is switt and simple budgeting as well as reducing stress surrounding student loans.
02
02

Generative Research

Generative Research

Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
03
03

Communicating Findings

Communicating Findings

We first developed an empathy map to consolidate findings from across all our methodologies in order to guide persona development. We decided to use personas to relay our findings as they are easily digestible and LendingClub had already been using personas internally.

Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?

In addition to developing personas, we also grouped findings to understand the primary user needs for each bucket and design implications for ideation that we should fulfill in order to address said needs.

Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?