Gen Z Financial Practices

Gen Z Financial Practices

Role

UX Researcher
Project Manager

time
time
time

Aug-Dec 2024
(4 months)

direction
direction
direction

End-to-end, market research, generative

team
team
team

Jin Kim, Ethan Zhao, Rosie Ye, Samhith

Weather app image
Weather app image
Weather app image
Weather app image
Weather app image
Weather app image
Weather app image
Weather app image
Weather app image

Challenge

Challenge

Challenge

Encourage Gen Z users (ages 18-27) to engage in financial practices by understanding how Gen Z learns, thinks, and utilizes financial products and services.

Team

Lead UX Researcher, Project Manager

Role

Team

A personalized dashboard providing Gen Z users with accessible budgeting tools tailored for students needs and clear financial literacy tooltips to empower users in taking control of their financial planning.

Solution

Solution

A personalized dashboard providing Gen Z users with accessible budgeting tools tailored for students needs and clear financial literacy tooltips to empower users in taking control of their financial planning.

01
01

Orienting to the Problem Space

Orienting to the Problem Space

Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?

Literature Review + Market Research

Literature Review + Market Research

Our target user's contexts of use is that they focus on digital platforms easily accessible on mobile devices and manage student loans and other payments. Their behaviors of interest is switt and simple budgeting as well as reducing stress surrounding student loans.
Our target user's contexts of use is that they focus on digital platforms easily accessible on mobile devices and manage student loans and other payments. Their behaviors of interest is switt and simple budgeting as well as reducing stress surrounding student loans.

  • Existing reports of from large financial institutions

  • Whitepapers from competitors

  • Competitive analysis based on market share


➡️ Pinpoint contexts of use + behaviors of interest
➡️ Identify valued functionalities + gaps in market
➡️ Increase stakeholder buy-in by sharing findings

  • Existing reports of from large financial institutions

  • Whitepapers from competitors

  • Competitive analysis based on market share


➡️ Pinpoint contexts of use + behaviors of interest
➡️ Identify valued functionalities + gaps in market
➡️ Increase stakeholder buy-in by sharing findings

02
02

Generative Research

Generative Research

Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
03
03

Findings

Findings

Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?
Our problem statement is 'How can we encourage Gen Z users, ages 18-27, to engage in financial practices?